There is no need to reinvent the wheel and repeat the story in full, so, in brief...
The Mac and Apple war continues, as it will for years to come I imagine, and with that comes the advertsing war, which as we all know needs to be slick, snappy and of high quality... so where does Microsoft turn when they need to generate the artwork and media for their I'm a PC campaign? To a Mac of course ![]()
LuisDS captured the goods and posted it to his flickr account
There's a great story which covers all the ins and outs at roughlydrafted.com: Microsoft’s ‘I’m a PC’ Ads Created On Macs, which is well worth a read ![]()
Swing by Microsofts Press Pass to see the showcase of their new "I'm a PC" Ads, including I’m a PC: Sean... which was lovingly created on Mac... of course ![]()

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