I love the impact of their index page quite simply because it made me smile
They lost me at Brand but that's just a personal peeve of mine... and their Honsonby advert missed it's mark completely... but I'm not a Ponsonby Road kinda girl so no big surprise there
but what I did find interesting was that over the next couple of days I bumped into Epic on Twitter (Twitter:EpicBeer) and also BrightKite (BrightKite: EpicBeer)... it was becoming akin to a subliminal message
Either way as it's still winter in NZ and I have no intention of clutching a cold one until summer so we'll have to leave meeting on a more intimate level until summer...

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